brought to you by www.energyboom.com
 
“An imperative read for a successful future.”
~LEONARDO DICAPRIO  
 
Clearing the PR Pollution that Clouds Climate Science

Desmog Video

You need Flash player 8+ and JavaScript enabled to view this video.


 



climate change nepal

Climate Catastrophe: At Some Point, It Gets Personal

It was meeting a family with a mother working through typhoid fever to serve me breakfast, lunch and dinner everyday for two weeks that finally made me realize that the way we North Americans lead our unsustainable lives can not go on without doing unforgivable damage to the world and its people.

I was in Nepal, resting after an exhausting three-week trek through the mountains – part of a long adventure I took to see the world as I had never known it mid-career.

Having spent the previous 12 years managing public relations programs for Fortune 500 technology companies like Intel, IBM and Microsoft, I had quit my job and was in the midst of a trip that included eight months motorcycling across India, two months trekking through the Himalayas and a month each in Laos, Cambodia, Thailand and Malaysia. What struck me most during the 15 months I lived out of a backpack was seeing – not just reading about or conceptualizing, but actually seeing – the devastation that is being caused by those of us who are living so far outside the boundaries of sustainability.

I didn’t go looking for this lesson.

I wasn’t searching out sweat shops or tracking down child labor markets. I was just travelling. But I kept seeing signs that things were out of whack – especially that the world’s increasingly unpredictable climate was really taking a toll.


Read more: Climate Catastrophe: At Some Point, It Gets Personal

What's next?
Syndicate content

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

SUBSCRIBE TO OUR NEWSLETTER

Like what you read here? Get our top five stories in your inbox every week. » here's a preview
Enter your email and subscribe now!



DeSmog Tip Jar

DeSmog Tip Jar

Flickr Photos

Flickr Photos
Climate Cover-Up Book CoverJames Hoggan - ColourRichard LittlemoreHoggan, Robertson, Harcourt

Member of the Progressive Bloggers Network

MEMBER OF THE PROGRESSIVE BLOGGERS NETWORK

Progressive Bloggers