Crossposted from PolluterWatch.
Perhaps you heard the good news - the world's largest public relations firm, Edelman, just spun off an advertising subsidiary so that it could show a commitment to not aiding the denial of climate change science. The Guardian explains how API's contracts with Edelman were so massive–tens of millions of dollars–that it was up to 10% of the PR giant's income.
For years, Edelman has managed multi-million dollar contracts with the American Petroleum Institute (API), using its Blue Advertising subsidiary to help API run commercials selling fantasies to people: that oil and gas are our only viable, plentiful, “AMERICAN” sources of energy.
In the saga that led Edelman to dump the lobbyists at API, Greenpeace had a small role to play: we infiltrated a commercial shoot, run by Edelman's Blue advertising arm for API. The commercials were to be called “Vote 4 Energy,” casting the illusion of mass popular demand for more oil and gas drilling (and more pollution, more climate change, and more government giveaways to prop it all up).
After being dressed up in a button-down, plaid orange shirt–I'm not sure what look they had in mind for me–I was put in front of the camera and told to repeat lines back. This despite the casting call for “REAL PEOPLE not Actors!” Huh.
Instead of telling them “I Vote” for oil and gas, I ran off script and demanded a prioritization of clean energy, not continued pandering to oil lobbyists at API. As I was ushered off set, the person I appealed to for a clean energy future was Robert McKernan, president of Blue Advertising, the company that Edelman is ditching. He was the last person I saw before being booted out of the studio rooms, and as we locked eyes, I appealed directly to him: “we need clean sources of energy, like wind and solar.” Here's a transcribed recording of that on-set disruption: