Frank Luntz: Can you trust this man?

Hint: No

It would be easier to dislike, distrust and dismiss Republican pollster Frank Luntz if not for the evident quality of his work. But the most recent leaked example of that work shows again both his capacity for intellectual excellence and his willingness to rank tactical advantage above forthrightness.

Luntz achieved fame in the environmental community when someone leaked a 2002 report that he prepared for the Republican party. Although he has since backed away from the odious positions in that document, he was not shy at the time about instructing his political masters on how most effectively to continue denying the truth of climate change.

In the current example, Luntz is updating his “Global Language Dictionary” for the Isreal Project. There is nothing climate related in the content, but there are many lessons for any student of linguistic manipulation.

Subscribe to Harpers