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Clearing the PR Pollution that Clouds Climate Science

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Ken Cladeira

SuperFreaks: Smart, arrogant, ill-informed

At the risk of piling on, we'd like to add our voice to those who are disappointed by the clumsy unprofessionalism of Steven Levitt and Stephen Dubner's new book, SuperFreakonomics - at least in regard to its handling of climate change.

Assuming that Levitt and Dubner's foray into disinformation was accidental rather than intentional, I would speculate that there are two reasons why the authors bungled this section. First, they made a popular assumption that because someone is smart about one thing, they are smart about everything. Second, they were happy to get their information from people who were basing their opinions more on their world view than on the careful calculations of actual science.

If you are interested in the specific factual weaknesses in SuperFreakonomics, you can get a long version from Joe Romm at RealProgress or a shorter, but equally devastating dissection from Tim Lambert at Deltoid. (I especially like the clarity of Tim's headline: "Why Everything in SuperFreakonomics about Global Warming is Wrong.")

For the defensive, but ultimately unconvincing response from Dubner, you can check out the SuperFreakonomics blog on the New York Times site.


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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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