frank luntz climate change

Sat, 2013-04-27 07:00Brendan DeMelle
Brendan DeMelle's picture

Fox Snooze: Global Warming Name Game Debunked By Media Matters (Again)

Media Matters put out a video this past week with clips of all the recent FOX News mentions of a global warming name conspiracy. The Fox 'conspiracy' is that 'liberals' stopped calling it global warming and started calling it climate change. Little did they realize, apparently, that the man responsible for the partisan polarization over the terminology of climate change vs. global warming is none other than FOX News contributor Frank Luntz. Watch: 


As Media Matters points out: 
Scientists use “global warming” when speaking about the increase in average global surface temperatures. They use “climate change” to refer to all the other disruptions that greenhouse gas emissions are causing – from rising sea levels, to abruptly changing precipitation patterns that increase the likelihood of droughtsand wildfires in certain areas and extreme flooding in others, to acidifying oceans that disturb the marine food web.

If you're still confused, head over to Joe Romm's post, Debunking The Dumbest Denier Myth (Again): ‘Climate Change’ Vs. ‘Global Warming’

Fri, 2009-11-06 04:43Kevin Grandia
Kevin Grandia's picture

What Would Frank Luntz Do with the Copenhagen Climate Treaty?

When I’m trying to unravel public relations spin, I frequently find myself asking WWFLD (What Would Frank Luntz Do)?

As you’ll recall Frank Luntz is a chief Republican spin-doctor famous for his memo on climate change.

We have seen a lot of spindoctoring at the Barcelona climate talks underway this week in the run-up to the Copenhagen climate treaty summit to be held in mid-December.

As I’ve pointed out in previous posts, the most egregious spin has been the attempts by politicians to re-frame a successful outcome in Copenhagen as being a “politically binding” deal as opposed to a “legally binding” one.

“Politically binding” is great Luntz-speak. The term looks impressive, but is completely meaningless.

So WWFLD?My guess is that his communications memo would look something like this:


MEMO: Copenhagen Agreement “legally binding” language recommendation

Situational Analysis:


There is heavy pressure on the United States and other countries like the EU, Denmark, Canada and Australia to deliver a “legally binding” agreement at the upcoming UNFCCC summit in Copenhagen, Denmark scheduled for mid-December.

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