What Would Frank Luntz Do with the Copenhagen Climate Treaty?
When I’m trying to unravel public relations spin, I frequently find myself asking WWFLD (What Would Frank Luntz Do)?
As you’ll recall Frank Luntz is a chief Republican spin-doctor famous for his memo on climate change.
We have seen a lot of spindoctoring at the Barcelona climate talks underway this week in the run-up to the Copenhagen climate treaty summit to be held in mid-December.
As I’ve pointed out in previous posts, the most egregious spin has been the attempts by politicians to re-frame a successful outcome in Copenhagen as being a “politically binding” deal as opposed to a “legally binding” one.
“Politically binding” is great Luntz-speak. The term looks impressive, but is completely meaningless.
So WWFLD?My guess is that his communications memo would look something like this:
MEMO: Copenhagen Agreement “legally binding” language recommendation
Situational Analysis:
There is heavy pressure on the United States and other countries like the EU, Denmark, Canada and Australia to deliver a “legally binding” agreement at the upcoming UNFCCC summit in Copenhagen, Denmark scheduled for mid-December.
Read more: What Would Frank Luntz Do with the Copenhagen Climate Treaty?
