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Clearing the PR Pollution that Clouds Climate Science

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Robert Redford's Sundance Channel Broadcasts Climate Denier Propaganda

Much-loved actor and director Robert Redford launched the Sundance Channel fourteen years ago to broadcast independent and progressive films from around the world.

It is therefore surprising that the network chose to broadcast the notoriously inaccurate “Great Global Warming Swindle” this week.

When this pseudo-scientific “documentary” was first broadcast on British television to an audience of 2.5 million in 2007, real scientists were appalled. The British Antarctic Survey released a statement that “any scientist found to have falsified data in the manner of the [film] would be guilty of serious professional misconduct."

The film was so loopy that several of the individual scientists featured in the “documentary” released their own statements to show how their interviews were used out of context to support the flat-Earth view that climate change was not real.

Dr. Carl Wunsch, a professor of Oceanography at MIT released a statement that read in part:

“I believe that climate change is real, a major threat, and almost surely has a major human-induced component… Many of us [in the scientific community] feel an obligation to talk to the media---it's part of our role as scientists, citizens, and educators… Channel 4 now says they were making a film in a series of "polemics". There is nothing in the communication we had …that suggested they were making a film that was one-sided, anti-educational, and misleading. I took them at face value---clearly a great error.”


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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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