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Genentech

Big Pharma Lobbyists Script Speeches In U.S. Congress, Industry Fights Against Generic Drugs

While our focus here at DeSmogBlog is to expose the public relations and lobbying antics that hinder effective responses to climate change, we are always on the lookout for other examples of how lobbying and PR impede progress on critical legislative efforts to protect people instead of profits.

The health care reform bill in front of the U.S. Congress provides several noteworthy examples, perhaps none so appalling as that described in a front-page New York Times article this week about the pharmaceutical industry’s efforts to script the floor speeches delivered by members of the House of Representatives.

The article, “In House, Many Spoke With One Voice: Lobbyists’”, describes how lobbyists working on behalf of Genentech, one of the world’s largest biotechnology companies, succeeded in having their ghostwritten talking points repeated, often verbatim, by over 40 lawmakers on the House floor - 22 Republicans and 20 Democrats.

Genentech also succeeded in getting many of its willing spokespeople in Congress to mention the issue of generic drugs, a critical item on the industry’s lobbying agenda in the health care reform debate.  Genentech no doubt hoped to drum up additional support for an amendment put forth by Representative Anna Eshoo (D-CA), in whose district Genentech is located.  Rep. Eshoo’s provision would have granted pharmaceutical companies up to 12 years of monopoly advantage – and perhaps longer – to sell their profitable cancer, diabetes and AIDS drugs without competition from cheaper generic forms.


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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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