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When it comes to the art of political rhetoric there is nothing more effective then the straw man technique.

It’s simple: instead of using sound logic and evidence to discredit an idea or policy, just brand an individual as representative of the idea and then knock them down.

On the issue of climate change, you can see this technique in action with the right-wing Commonwealth Foundation trying to discredit the work of a single climate expert, Dr. Michael Mann, as a means of discrediting the entire body of climate change science.

The Commonwealth Foundation recently published a “policy brief” called Climategate & Penn State, a 12-page attack that tries to frame Dr. Mann as the orchestrator behind some grand conspiracy, which is the key to a good stick man attack.