Joe Romm, inspired by this Huffington Post piece, is going back to one of his top themes—you have to talk about the science of climate change; you can’t run away from it. That’s the blazoned headline—further down, Romm admits that the issue of how to communicate on this topic is exceedingly complicated, and
I agree with this last point most of all—and to me, it may possibly point to at least one effective communications strategy. However, I must admit that I’m hesitant to prescribe any some overarching guru messaging answer, for the reasons that Romm himself so eloquently explains. But maybe I can at least break the problem down a bit.
First, you really can’t talk about having a message strategy on global warming without talking about who the messengers are. Once you put it this way, you find that there has always been communication about the science of global warming—from scientists and scientific organizations, from science bloggers like Romm, RealClimate.org, DeSmogBlog, etc. This is just as it should be: It is important to set the record straight when false claims are aired and to explain how powerful the scientific consensus is, as well as to explain how we know what we know and what the mechanisms of climate change are.