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Wed, 2014-11-26 11:08Carol Linnitt
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Edelman and TransCanada Part Ways After Leaked Documents Expose Aggressive PR Attack on Energy East Pipeline Opponents

Russ Girling TransCanada

Last week internal documents from Edelman, the world’s largest PR firm, were leaked to Greenpeace, exposing an aggressive strategy to target opponents of TransCanada’s Energy East pipeline.

The release of the documents brought TransCanada under fire for using dirty public relations tricks to manipulate public opinion and divide communities on the issue of the company’s 4,600 km Energy East pipeline that will carry 1.1 million barrels a day of Alberta oilsands crude to one small refinery and to export facilities on the east coast.

Today a press release from Edelman confirms the firm is parting ways with TransCanada after “attention…moved away from the merits of TransCanada’s Energy East Pipeline project.”

According to the release, “Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term,” which completes at the end of December.

The release also states the communications strategy Edelman devised was meant to “drive an active public discussion that gives Canadians reason to affirmatively support the project.”

Tue, 2014-11-25 11:51Warren Bell
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Vivian Krause and Richard Berman’s Oil Industry Playbook

vivian krause, richard berman

He had no idea he was being taped.

So when influential Washington, DC, political consultant Richard Berman talked about strategy and tactics to the oil and gas industry’s Western Energy Alliance in Colorado Springs this past June, he didn’t mince words.  

This is an endless war,” Berman said.

The secret tape was published in the New York Times a few weeks ago, released by a displeased oil industry executive, on condition of anonymity.

As he urged industry reps to employ tactics like digging up embarrassing tidbits about environmentalists and liberal celebrities, Berman also made one emphatic point:

People always ask me one question all the time, ‘How do I know that I won't be found out as a supporter of what you're doing?’ We run all of this stuff through non-profit organizations that are insulated from having to disclose donors. There is total anonymity. People don't know who supports us. We've been doing this for 20-something years in this regard.”

The Western Energy Alliance, at whose June meeting Berman laid out his cold-blooded strategy, describes membership as “an investment in the future of the independent oil and gas community in the West.” Its members throughout the U.S. and Canada “share and support our commitment to improve business conditions, expand opportunities and move the industry forward.” 

Thu, 2014-11-20 15:20Ben Jervey
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Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy

TransCanada

TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.

As first reported by Ricochet, Erin Jacobson, the recent director of communications for the NDP, Canada’s official opposition party, will be helping advise TransCanada on developing the astroturf campaign, bringing her expertise in Canadian public affairs and developing digital political campaigns.

As revealed in documents obtained by Greenpeace (reported Monday on DeSmogBlog), TransCanada hired Edelman, the world’s largest PR company, to create a “grassroots advocacy” campaign to help push the oilsands crude pipeline through the eastern provinces to New Brunswick.

A document prepared by Edelman for TransCanada, titled “Grassroots Advocacy Vision Document,” dated May 15, 2014, lists Jacobson as “Canadian program lead,” and explains that she “will join the Energy East team to provide Canadian-specific advocacy counsel.”

Sun, 2014-06-15 07:00Justin Mikulka and Steve Horn
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Meeting Logs: Obama White House Quietly Coddling Big Oil on “Bomb Trains” Regulations

When Richard Revesz, Dean Emeritus of New York University Law School, introduced Howard Shelanski at his only public appearance so far during his tenure as Administrator of the White House Office of Information and Regulatory Affairs (OIRA), Revesz described Shelanski as, “from our perspective, close to the most important official in the federal government.”

OIRA has recently reared its head in a big way because it is currently reviewing the newly-proposed oil-by-rail safety regulations rolled out by the Department of Transportation (DOT) and Pipeline and Hazardous Materials Safety Administration (PHMSA).   

During his presentation at NYU, Shelanski spoke at length about how OIRA must use “cost-benefit analysis” with regards to regulations, stating, “Cost-benefit analysis is an essential tool for regulatory policy.”

But during his confirmation hearings, Shelanski made sure to state his position on how cost-benefit analysis should be used in practice. Shelanski let corporate interests know he was well aware of their position on the cost of regulations and what they stood to lose from stringent regulations. 

Regulatory objectives should be achieved at no higher cost than is absolutely necessary,” Shelanski said at the hearing.

Tue, 2014-04-29 13:14Steve Horn
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TransCanada Charitable Fund Launches Keystone XL "Good Neighbor" Charm Offensive

TransCanada has taken a page out of former U.S. President Franklin Delano Roosevelt's playbook and deployed a public relations “charm offensive” in Texas, home of the southern leg of its Keystone XL tar sands pipeline now known as the Gulf Coast Pipeline Project.

In the 1930s and 1940s, Roosevelt utilized a “good neighbor policy“ — conceptualized today as “soft power” by U.S. foreign policy practitioners — to curry favor in Latin America and win over its public. Recently, TransCanada announced it would do something similar in Texas with its newly formed TransCanada Charitable Fund.

TransCanada has pledged $125,000 to 18 Texas counties over the next four years, funds it channeled through the East Texas Communities Foundation. In February, the company announced the first non-profit recipients of its initial $50,000 grant cycle.  

“The fund is designed to help improve East Texas communities and the lives of their residents through grants to qualifying non-profit organizations in the counties where TransCanada pipeline operations and projects exist,” explained a press release. “All funded projects and programs fall within three charitable categories: community, safety, and the environment.”

TransCanada utilizes the “good neighbor” language in deploying its own public relations pitch.

“At TransCanada, being a good neighbor and contributing to communities is an integral part of our success,” TransCanada's Corey Goulet said in a press release. “The establishment of the fund is another example of our commitment to long-term community investment and our dedication to the people of East Texas.”

Mon, 2013-09-09 12:28Farron Cousins
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Louisiana Governor Jindal Not Buying BP Spin on Gulf Coast Impacts

Have environmental priorities finally trumped extreme right wing politics in the deep south? 

Louisiana's Republican governor Bobby Jindal has heard enough from oil giant BP, taking them to task recently for destroying sensitive coastal areas during the 2010 Deepwater Horizon oil disaster.

For those of us who live along the Gulf Coast, it's good to see that Louisiana Governor Bobby Jindal is fed up with BP’s ongoing ad campaign. Designed to greenwash their performance as compassionate and caring, BP's ads instead suggest that the families impacted by the 2010 Gulf Coast oil spill are greedy and corrupt - it's the mirror opposite of reality. 

At a recent gathering of the Gulf Coast Ecosystem Restoration Council, Jindal said, “Three and a half years later, BP is spending more money – I want you to hear this – they are spending more money on television commercials than they have on actually restoring the natural resources they impacted.”

Mother Jones quotes Jindal to the Council:  “BP needs to stop spending hundreds of millions of dollars on their public relations campaign telling us how great they are and start proving it by addressing their Clean Water Act and Natural Resources Damage liabilities now.”

Mon, 2013-08-26 05:00Farron Cousins
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BP Launches Massive PR Campaign To Demonize Oil Spill Victims

BP, the oil giant that, along with Halliburton and Transocean, was responsible for the 2010 Deepwater Horizon oil rig explosion and oil leak in the Gulf of Mexico, is crying foul in the claims process of settlements for the victims of the spill.  The company has launched a massive public relations offensive to paint themselves as the victims in this situation.

According to The Hill, BP CEO Bob Dudley said recently that the entire claims process has been “absurd,” and that his company has been more than generous with their payments.  BP spokesperson Geoff Morrell said:  “While we remain committed to paying legitimate claims, we did not agree to pay for fictitious losses, or for claims that are based on fraud or tainted by corruption.”

While the overall PR war may appear to be aimed at the victims along the Gulf Coast, the real targets of BP’s campaign are trial lawyers.  They have even enlisted the help of the largest business lobby and strongest advocates for “tort reform”, the U.S. Chamber of Commerce.

The Hill reports that a recent ad placed by BP in The Washington Post quoted National Association of Manufacturers CEO Jay Timmons, saying, “Too often these days, the tort system is nothing more than a trial-lawyer bonanza, and that’s not fair to individuals seeking redress and no way to encourage investment in manufacturing to create tomorrow’s high-paying jobs.”

The reason that the company is trying to paint the claims process as plagued with fraud is that they had underestimated the amount of claims that they would have to pay out, and their settlement fund is quickly running dry.  This means that subsequent payments will have to come directly out of the company’s profits, a move that is not sitting well with shareholders who were promised that the price tag would not exceed $8 billion

Thu, 2013-08-08 14:31Farron Cousins
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BP Attacks Oil Spill Victims, Tries To Hide Criminal Past

In recent corporate public relations attempts, BP has tried to shift the public’s focus from its corporate wrongdoing and outright criminal behavior to criticizing BP's victims and their legal representatives. According to a privileged, plaintiff’s attorney work document, BP has dumped over $500 million into PR, attacking “judges, special masters, and claimants’ lawyers - trying to change the focus from its tragic track record of ignoring safety and deepwater despair.”

Thu, 2013-05-23 08:00Indra Das
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Harper Government Keeps Details Of $16.5M Oil Industry Ad Campaign Under Wraps

Natural Resources Minister Joe Oliver

This week, under questioning from opposition MPs, Natural Resources Minister Joe Oliver confirmed that his department intends to spend up to 16.5 million dollars on advertising in the upcoming year. Further details on how this taxpayer-funded PR campaign for Canada's natural resources will be run were lacking.

Mike De Souza writes for Canada.com, that Oliver “also declined to provide specifics on a training program, worth up to $500,000, for his department's scientists and other officials, 'designed to help them communicate with the public and to do so in a way that is accessible to the public.'”

Speaking to a special committee studying spending estimates in the House of Commons on Tuesday evening, Oliver confirmed that much of the advertising would be focused on promoting the proposed TransCanada Keystone XL pipeline linking Albertan tar sands oil to refineries on the Texas Gulf Coast.

Tue, 2013-02-19 08:00Guest
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The Resurgence of an Evolving Climate Movement, Part 2

Ken Wu is executive director of Majority for a Sustainable Society (MASS) and co-founder of the Ancient Forest Alliance

For Part 1 of this article, click here.

In the first part of this article, I described what specific challenges the climate movement faces when confronting its own limiting tendencies as well as industry funded public relations campaigns. In this second part I outline what I think are four essential ways the climate movement must evolve in order to overcome these obstacles.

FIRST, we must become a lot more political, in the sense that it’s fundamentally the laws, policies, and agreements that shape our greater society and economy. And it’s our society and economy which are the foundations of our personal lifestyles. What is available, affordable, practical, and possible in our lifestyles is largely a product of the society in which we live – what clean energy sources exist at what price relative to dirty energy, how available public transit is, how well or poorly our cities are designed for walking, cycling, and accessing our needs, how energy efficient our buildings are, and so on.  

No individual is an island unto himself; the way we live is fundamentally shaped by the economy and society in which our lifestyles are nested.  

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