As first reported by Ricochet, Erin Jacobson, the recent director of communications for the NDP, Canada’s official opposition party, will be helping advise TransCanada on developing the astroturf campaign, bringing her expertise in Canadian public affairs and developing digital political campaigns.
As revealed in documents obtained by Greenpeace (reported Monday on DeSmogBlog), TransCanada hired Edelman, the world’s largest PR company, to create a “grassroots advocacy” campaign to help push the oilsands crude pipeline through the eastern provinces to New Brunswick.
A document prepared by Edelman for TransCanada, titled “Grassroots Advocacy Vision Document,” dated May 15, 2014, lists Jacobson as “Canadian program lead,” and explains that she “will join the Energy East team to provide Canadian-specific advocacy counsel.”
Vivian Krause has spent years scrutinizing how Canadian environmental groups are funded, claiming she's just asking “fair questions.”
But as the blogger-turned-newspaper-columnist has run rampant with her conspiracy theory that American charitable foundations' support of Canadian environmental groups is nefarious, she has continually avoided seeking a fair answer.
If Krause were seeking a fair answer, she'd quickly learn that both investment dollars and philanthropic dollars cross borders all the time. There isn’t anything special or surprising about environmental groups receiving funding from U.S. foundations that share their goals — especially when the increasingly global nature of environmental challenges, particularly climate change, is taken into consideration.
Despite this common-sense answer, Krause’s strategy has effectively diverted attention away from genuine debate of environmental issues, while simultaneously undermining the important role environmental groups play in Canadian society.
Though the bill failed, one of the key narratives that arose during the congressional debate was the topic of whether or not the tar sands product that may flow through it will ultimately be exported to the global market. President Barack Obama, when queried by the press about the latest Keystone congressional action, suggested tar sands exports are the KXL line's raison d'etre.
Obama's comments struck a nerve. Bill sponsor U.S. Sen. Mary Landrieu (D-La.) and supporter U.S. Sen. John Hoeven (R-ND) both stood on the Senate floor and said Keystone XL is not an export pipeline in the minutes leading up to the bill's failure.
“Contrary to the ranting of some people that this is for export…Keystone is not for export,” said Landrieu, with Hoeven making similar remarks.
Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to “win ugly or lose pretty” with an aggressive public relations attack on its opponents.
The Edelman strategy documents and work proposals outline a “grassroots advocacy” campaign plan to build support for TransCanada’s Energy East pipeline as well as to undermine public opposition to oil and pipelines generally.
The documents should cause well-deserved embarrassment for Edelman, the largest PR company in the world, as well as TransCanada.
But this is not just a temporary black eye for a PR firm and its corporate client. The Edelman documents reveal a broader industry campaign to undermine the public interest and attack the oil industry’s critics across the board.
The Kumtor Gold Mine, owned by Centerra Gold/Cameco Corporation, was provided a stamp of approval from ERM Group in October 2012. Similar to the TransCanada arrangement with the State Department on Keystone XL, Centerra served as the funder of the report evaluating its own project.
“The mine sits at an altitude of 4,000 meters above sea level, in the Tien Shan mountain range and among some of Kyrgyzstan's - and the region's - most important glaciers,” explained an October 28 story published in Asia Times.
“Centerra Gold has consistently dismissed as untrue that operations at Kumtor have had negative implications for the glaciers, which are reportedly melting with observable speed due to years of dumping rock tailings onto the ice sheet. The Canadian company has backed its position with expert evaluations from consultancies such as Environmental Resources Management.”
The Republican committee members grilled the representatives from the Department of Energy and the Pipeline and Hazardous Materials Safety Administration and repeatedly tried to make the argument that pipelines were the safest mode of transporting oil.
Congressman Dana Rohrabacher (R-CA) also mentioned how this administration “honestly believes in the global warming theory” and that was why the administration has not approved the TransCanada Keystone XL pipeline.
Oil companies and fossil fuel investors seeking further developments in the Alberta tar sands have been dealt another setback with the publication of a report showing producers lost $17.1 billion USD between 2010-2013 due to successful public protest campaigns.
“Tar sands producers face a new kind of risk from growing public opposition,” Tom Sanzillo, director of finance at IEEFA, and one of the lead authors on the report, said. “This opposition has achieved a permanent presence as public sentiment evolves and as the influence of organizations opposed to tar sands production continues to grow.”
This week DeSmog is launching its inaugural episode of DeSmogCAST, a weekly newscast featuring our writers, experts and invited guests. Each week we’ll discuss breaking stories and engage in analysis of politics, energy and environment issues in the U.S., Canada and around the world.
A Horn explains, “if you look at this report it second guesses a lot of the estimates put out by the Energy Information Agency in the States.”
“There’s a concept called the drilling treadmill in industry: you have to drill more and more just to maintain productivity. Which means all the things we know about, water contamination, climate change impact, on a county by county basis across the U.S. those happen all over the place just so industry can maintain flat levels of production.”
Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.