Danielle Lefrançois

Tue, 2010-11-30 10:55Richard Littlemore
Richard Littlemore's picture

Advertising Standards Council finds tar sands tasty

The Canadian Advertising Standards Council (ASC) thinks it’s just fine for the Canadian Association of Petroleum Producers (CAPP) to run advertisements describing tar sands as “essentially like yogurt,” dismissing a complaint by the Sierra Club of Canada.

Even though CAPP lost its nerve (or found some integrity) and withdrew the ad as soon as the Sierra Club lodged its complaint, the ASC still considered the Sierra Club’s objections and “the complaint was not upheld,” ASC Communications Manager Danielle Lefrançois said today.

Yet, if you look, feel or smell them in large or small amounts, tar sands don’t seem at all like a breakfast topping. “The recent deaths of ducks in (tar sand) tailings ponds clearly and accurately demonstrated the tailings are toxic and definitely not yogurt,” said John Bennett, Sierra Club Executive Director.

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