DeSmog recently sent a team to the tar sands region of Alberta to investigate the proposed government plan to systematically kill off the province’s wild wolf population in a supposed effort to recover dwindling caribou herds. The proposed cull has been widely criticized internationally for placing the interests of industry above the interests of the public and the public’s stake in the responsible management of Alberta’s resources, environment and wildlife.

Along our journey we discovered the proposed wolf cull bears a striking resemblance to another ploy designed to protect the interests of the oil and gas industry: the "ethical oil" campaign. 

1. The Bait-and-Switch: Both the wolf cull and the ethical oil campaign share a deceptive bait-and-switch strategy.

The Wolves:

For the wolf cull the bait comes in the form of the euphemistic catchall term, ‘wildlife management,’ used to discuss caribou recovery in Alberta. Sure, most people want caribou to survive and will favor a wildlife management plan designed to save the province’s caribou. Nobody likes wild species going extinct, right?

And the switch: in order for this management plan to work, we’ll have to sacrifice another of the province’s wild species, the wolf. And, as a hidden cost, we’ll be choosing to ignore more effective alternative remedies to caribou declines, like habitat protection, for instance.

It's time for Friday funnies, and the top hit today is Ethical Oil: the Puppet Rap, which first popped up over at The Tyee.

It's a foul-mouthed, satirical music video remix of Kathryn Marshall's ridiculous PR gymnastics to avoid answering a basic question from CBC's Evan Solomon whether Enbridge funds the Ethical Oil Institute. The second half features "Easy-E" Ezra Levant, the founder of the Ethical Oil Institute and creator of the 'ethical oil' talking point.

Check it out:


 

In the latest and perhaps most astonishing display of the tar sands industry’s attacks on science and our democracy, the government of Alberta has made plans to initiate a large-scale wolf slaughter to provide cover for the destruction wrought by the industrialization of the boreal forest ecosystem.

In the coming years, an anticipated 6,000 wolves will be gunned down from helicopters above, or killed by poison strychnine bait planted deep in the forest. Biologists and other experts say the cull is misguided, and that their studies have been ignored or suppressed. Worse, they warn that although the government is framing the wolf cull as a temporary measure, it has no foreseeable end.

The Alberta government has already initiated the wolf cull in regions of Alberta heavily affected by industrial development. In the Little Smoky region, an area heavily affected by the forestry, oil and gas industries and just a few hundred kilometeres away from the tar sands region, a broad wolf cull has already begun, claiming the lives of more than 500 wolves.

Recently the Alberta government proposed a plan to open this brutal form of 'wildlife management' to other regions, suggesting an extensive and costly cull in place of more responsible industrial development.

This is clear evidence of the fact that Alberta’s tar sands oil is unquestionably conflict oil, despite the propaganda spouted by the “ethical oil” deception campaign. Aside from its disruptive affects on wildlife, tar sands oil is dirty, carbon intensive and energy inefficient from cradle to grave.

And that’s without mentioning the role the tar sands boom has played in Canada’s slide from climate leader to key villain on the international stage. Beyond its environmental consequences, tar sands extraction has negatively affected local tourism and recreation-based economies, impacted public health and torn at the rich fabric of cultural diversity and pride among Albertans and all Canadians. 

Behind the Harper administration’s unbounded drive to drown Canada’s reputation in tar sands oil pollution lies the political corruption characteristic of the classic petro-state. Free speech is being oppressed, while respected members of the scientific community claim they are being muzzled, ignored and intimidated.

Conservation and environmental groups are being falsely attacked as ‘radical ideologues' and 'saboteurs'. Neighbors are pitted against each other while important decisions about the future prosperity of all Canadians are rigged to favor the interests of multinational oil companies and foreign investors.

The wolf cull is ostensibly designed to protect northern Alberta’s woodland caribou, a species that in recent years has become critically threatened. But scientists have ridiculed the plan, saying this sort of ‘wildlife management’ turns the wolf into an innocent scapegoat, while the real culprit – the province’s aggressive timber, oil and gas development – is spared any real scrutiny or accountability.

According to this strategy, caribou and wolf alike fall prey to another kind of predator: multinational corporations.

Just over a week before the Northern Gateway Pipeline hearings began, EthicalOil.org and its allies launched a pre-emptive PR offensive on environmental and First Nations groups who oppose the pipeline. Their new website, OurDecision.ca, and ad campaign are an attempt to invalidate opposition to the pipeline by pointing to the small amount of American funding going to some environmental groups, and claiming that pipeline opponents are actually the “puppets” of “foreign interests.”

Sun News was first to promote the campaign, and by the end of the week, numerous papers across Canada were repeating the story. After mentioning last November that "significant American interests" would line up against the pipeline, Stephen Harper eagerly picked up where he left off, touting EthicalOil.org's cause, decrying the foreign influence attempting to “overload” the Enbridge Northern Gateway Pipeline Review. By Monday, Natural Resources Minister Joe Oliver had penned a letter to Canadians denouncing the foreign interests trying to “hijack” the review process "to achieve their radical ideological agenda". The same ominous tone and divisive talking points were parroted over and over by EthicalOil.org, Harper, Oliver and the credulous media, driving an entire week of news coverage.  

The OurDecision.ca campaign was timed to hit national news just as many Canadians were tuning into this issue for the first time, and this frame (“foreign interests” vs. a “Canadian decision”) could have a lasting impact on how people view one of the most important debates in a generation. 

So how did a small industry front group with secretive funding sources manage to have so much impact on the national conversation? Well, it looks like the Harper government, EthicalOil.org, and Sun Media have coordinated with one another to create an echo chamber that turns industry talking points into national news. We'll show how one digital communications company intimately connects EthicalOil.org, the Harper Government and Sun Media.