creative activism

Wed, 2011-05-11 16:07Laurel Whitney
Laurel Whitney's picture

New Coal Cares™ Campaign Targeting Link Between Coal And Asthma Leaves Viewers Breathless

Peabody Energy seemed to have a terrible, horrible, no good, very bad day yesterday as they started to receive curious phone calls from consumers asking just how many Justin Beiber inhalers they were planning on giving away, and how courageous it was that a coal company was stepping up to acknowledge the role that pollution from their coal plants makes people sick, especially kids with asthma. Alas, the PR team at Peabody was quite confused on both accounts.

Around 9:00 am eastern time, a new “market-friendly public health initiative” hit journalists’ email inboxes announcing the launch of Coal Cares™, a campaign from Peabody Energy that would give away free novelty-themed inhaler actuators and also generously offer a $10-off coupon for the actual asthma medication, but only if you lived within 200 miles of a coal plant (news flash, you probably do).

Sun, 2011-03-20 12:46Ashley Arden
Ashley Arden's picture

Yes Men Take On Enbridge With Creative Activism

A flurry of cryptic emails last weekend brought out the usual crowd of Vancouver environmental activists to Enbridge’s doorstep, but something is different. There’s no angry chanting, no snide slogans – not a fighting word within earshot. At the height of lunch hour on suit row, protesters are clogging the street and the atmosphere is, well, light. With free haircuts and mock reporters, the community has come out to help set the record straight. The message? An oil spill is inevitable and Enbridge doesn’t have a plan.

The Yes Men–inspired MyHairCares Initiative invited salons across Canada to donate their hair clippings to help Enbridge prepare for future oil spills with “super-absorbent hair booms.” Greenpeace’s Rex Weyler responded by slamming Enbridge for the paucity of the [fake] initiative. The story was initially picked up by major media outlets across Canada, but as the haze of confusion cleared, the stories were pulled from their websites.

Will the real Enbridge please stand up?

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