Peabody Energy seemed to have a terrible, horrible, no good, very bad day yesterday as they started to receive curious phone calls from consumers asking just how many Justin Beiber inhalers they were planning on giving away, and how courageous it was that a coal company was stepping up to acknowledge the role that pollution from their coal plants makes people sick, especially kids with asthma. Alas, the PR team at Peabody was quite confused on both accounts.
Around 9:00 am eastern time, a new “market-friendly public health initiative” hit journalists’ email inboxes announcing the launch of Coal Cares™, a campaign from Peabody Energy that would give away free novelty-themed inhaler actuators and also generously offer a $10-off coupon for the actual asthma medication, but only if you lived within 200 miles of a coal plant (news flash, you probably do).
How do you successfully phase out fossil fuel subsidies in less than 10 years? The first step would be identifying what a subsidy actually is.
And if you’re the British Government, you...