A flurry of cryptic emails last weekend brought out the usual crowd of Vancouver environmental activists to Enbridge’s doorstep, but something is different. There’s no angry chanting, no snide slogans – not a fighting word within earshot. At the height of lunch hour on suit row, protesters are clogging the street and the atmosphere is, well, light. With free haircuts and mock reporters, the community has come out to help set the record straight. The message? An oil spill is inevitable and Enbridge doesn’t have a plan.
The Yes Men–inspired MyHairCares Initiative invited salons across Canada to donate their hair clippings to help Enbridge prepare for future oil spills with “super-absorbent hair booms.” Greenpeace’s Rex Weyler responded by slamming Enbridge for the paucity of the [fake] initiative. The story was initially picked up by major media outlets across Canada, but as the haze of confusion cleared, the stories were pulled from their websites.
Will the real Enbridge please stand up?
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