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Earlier this week, Peabody Energy was the target of a genius parody website, Coal Cares™, offering free novelty inhalers to families living within 200 miles of a coal plant along with coupons for $10 off asthma medication in lieu of spending money on pollution-reducing technology at their own coal plants. The spoof site was put together by a group called Coal is Killing Kids through the Yes Lab, a spin-off of the Yes Men.
But then, Peabody decided it wasn’t fair that they were getting all the spotlight, and had their lawyers whip up a quick legal threat. But it wasn’t the expected cease and desist letter to take down the website. Rather, Peabody complained that they were unfairly targeted because while they are the largest coal company, they aren’t the only coal company causing asthma attacks in children.
Over the past year we have seen a growing body of public opinion critiquing varied aspects of what is now termed ‘...