This week, under questioning from opposition MPs, Natural Resources Minister Joe Oliver confirmed that his department intends to spend up to 16.5 million dollars on advertising in the upcoming year. Further details on how this taxpayer-funded PR campaign for Canada's natural resources will be run were lacking.
Mike De Souza writes for Canada.com, that Oliver “also declined to provide specifics on a training program, worth up to $500,000, for his department's scientists and other officials, 'designed to help them communicate with the public and to do so in a way that is accessible to the public.'”
Speaking to a special committee studying spending estimates in the House of Commons on Tuesday evening, Oliver confirmed that much of the advertising would be focused on promoting the proposed TransCanada Keystone XL pipeline linking Albertan tar sands oil to refineries on the Texas Gulf Coast.
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