The gas industry has finally received the slap on the hand it deserves for parroting the outdated refrain: “there are no instances of documented water contamination from hydraulic fracturing.” In South Africa, the Advertising Standards Authority (ASA) ordered oil and gas giant Shell to withdraw claims about shale gas drilling, after the authority found the company guilty of propagating misleading information in several newspapers.
The Karoo region of South Africa has become an international target for unconventional gas producers since its vast shale gas deposits were discovered in recent years. The rush to drill created a wave of public concern, after reports of fracking disasters, including water contamination, well blow-outs and explosions, have become commonplace across America. The government has called for a delay in granting drilling permits until a full-scale study is completed to address mounting concerns.
Looking to sway public opinion, Shell published numerous full-page public relations adverts in local newspapers, claiming that hydraulic fracturing is used in 90% of gas wells and has never caused water contamination.