Both online and on television, one of the world’s biggest oil and gas producers is telling Australians that it cares more about the environment than energy.
How this message might go down with the shareholders of Chevron is anyone’s guess. But then those people are possibly not the target for Chevron’s “We Agree” campaign.
The targets of this and other campaigns are Australians who might be thinking twice about the social licence to operate that is currently afforded to major fossil fuel companies.
Chevron’s ongoing campaign has been seen on SBS television and on satellite cable channels as well as featured banner ads on popular websites and in print.
The ads ask readers to “agree” to statements like “Value the environment as much as the energy” and “Make Australian Gas Benefit All Australia.”
Chevron’s multi-billion-dollar gas projects are in the country’s sparsely populated north west where opposition has been weaker than elsewhere.
But the Chevron messaging is just one chunk of a steady barrage of fossil fuel-funded PR flack being fired at Australians by some of the world's biggest mining companies.
It appears the fossil fuel industry is feeling the pressure from repeated warnings in the scientific literature about the risks of continuing to exploit and burn fossil fuels.