media scholar

The Climate-Media Paradox: More Coverage, Stalled Progress

For those of us who care about global warming, 2006 and 2007 felt like pretty good years. Al Gore won the Nobel Peace Prize for An Inconvenient Truth, sharing it with the Intergovernmental Panel on Climate Change. Media attention to the issue soared, and it was positive attention. Given all the buzz, I—and many others—figured the problem was all but solved.

The next steps appeared deceptively simple. Elect Barack Obama, pass cap-and-trade, go to Copenhagen in the snowy winter of 2009 and take it global—or so I advised in Scientific American. I didn’t expect “ClimateGate,” or the dramatic consequences that an overseas non-scandal (for so I perceived it to be) could have for U.S. climate policy.

Nor did I imagine that virtually the entire Republican Party, rather than just some part of it, would come to reject climate science on this flimsy basis. I expected out-and-out climate change deniers like Oklahoma Senator James Inhofe to be further marginalized, not mainstreamed.

Needless to say, I now look back on all this and shake my head.  Clearly, I–and many other people who felt the same way–was missing something rather big. We were far too optimistic in thinking that our governmental and media institutions were up for dealing with this type of problem.

Recently, a new book has helped bring the nature of their failure–and particularly the media's failure–into sharp focus.

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