Go NewClear Productions

Fri, 2012-01-20 10:41Emma Pullman
Emma Pullman's picture

Friends with Benefits: The Harper Government, EthicalOil.org and Sun Media Connection

Just over a week before the Northern Gateway Pipeline hearings began, EthicalOil.org and its allies launched a pre-emptive PR offensive on environmental and First Nations groups who oppose the pipeline. Their new website, OurDecision.ca, and ad campaign are an attempt to invalidate opposition to the pipeline by pointing to the small amount of American funding going to some environmental groups, and claiming that pipeline opponents are actually the “puppets” of “foreign interests.”

Sun News was first to promote the campaign, and by the end of the week, numerous papers across Canada were repeating the story. After mentioning last November that “significant American interests” would line up against the pipeline, Stephen Harper eagerly picked up where he left off, touting EthicalOil.org's cause, decrying the foreign influence attempting to “overload” the Enbridge Northern Gateway Pipeline Review. By Monday, Natural Resources Minister Joe Oliver had penned a letter to Canadians denouncing the foreign interests trying to “hijack” the review process “to achieve their radical ideological agenda”. The same ominous tone and divisive talking points were parroted over and over by EthicalOil.org, Harper, Oliver and the credulous media, driving an entire week of news coverage.  

The OurDecision.ca campaign was timed to hit national news just as many Canadians were tuning into this issue for the first time, and this frame (“foreign interests” vs. a “Canadian decision”) could have a lasting impact on how people view one of the most important debates in a generation. 

So how did a small industry front group with secretive funding sources manage to have so much impact on the national conversation? Well, it looks like the Harper government, EthicalOil.org, and Sun Media have coordinated with one another to create an echo chamber that turns industry talking points into national news. We'll show how one digital communications company intimately connects EthicalOil.org, the Harper Government and Sun Media.

Fri, 2012-01-13 10:32Emma Pullman
Emma Pullman's picture

Cozy Ties: Astroturf 'Ethical Oil' and Conservative Alliance to Promote Tar Sands Expansion

As the Northern Gateway Pipeline Project Joint Review Panel begins hearing over 4,000 comments submitted by community members, First Nations, governments, and environmental groups, the tar sands front group EthicalOil.org has launched its latest PR offensive in support of the pipeline. OurDecision.ca, the new astroturf ad campaign, is another dirty PR attempt to undermine the real and growing grassroots opposition to Big Oil’s plans to ram through this destructive pipeline. 

The controversial Northern Gateway project is opposed by 70 First Nations and a majority of British Columbians, who fear the inevitable oil spills that will accompany tar sands expansion, and in particular the threat of offshore tanker accidents on BC’s coast.

Viewers of Ethical Oil’s disingenuous new ad campaign aren’t being told about the intricate web of industry influence peddlers behind the effort and their connections to the Harper government and oil interests. In the middle of this web is Hamish Marshall, a Conservative strategist deeply connected to oil interests as well as both the Conservatives and ultra-right wing Wildrose Alliance Party. In this case, the lines between politics and big business interests are so blurred, it is nearly impossible to distinguish them.

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