The UN’s Intergovernmental Panel on Climate Change plays an enormous role in shaping how climate science gets translated into policy in countries around the world, but so does the media.
A new report finds that, while the IPCC could have managed the rollout of its Fifth Assessment Report (AR5) better, lack of compelling coverage, especially in US media, is leading to less public demand for action and hence political will to adopt policies to deal with climate change.
The report, published in Nature Climate Change, examines how the IPCC’s release strategy around AR5 contributed to diminishing returns in terms of media coverage, as well as the ways media outlets chose to frame the issue and how that impacts public perception of climate issues.
Researchers with the University of Exeter studied print, broadcast, and online media in both the US and the UK and found that the biggest difference was that there is simply more climate coverage in the UK. A lot more: three times as many articles and five times as many broadcasts were dedicated to climate change in the UK as in the US.
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