UPDATE: The Washington Post reports that Joe Bast and the Heartland Institute will discontinue the outrageous billboard campaign in a matter of hours. Bast issued the following statement to the Washington Post - notice the lack of an apology:
We will stop running [the billboard] at 4:00 p.m. CST today. (It’s a digital billboard, so a simple phone call is all it takes.) The Heartland Institute knew this was a risk when deciding to test it, but decided it was a necessary price to make an emotional appeal to people who otherwise aren’t following the climate change debate.
The Heartland Institute has stooped to new lows today with the release of a billboard campaign in Chicago featuring “Unabomber” Ted Kaczynski, Charles Manson and Fidel Castro. Heartland's intent with the billboards is to suggest that anyone who accepts the overwhelming evidence of manmade climate change is a radical on par with these murderers and madmen.
Leo Hickman, who was first to cover this shameful stunt at the Guardian, sums it up best:
It really is hard to know where to begin with this one. But let's start with: “What on earth were they thinking?”
Among other head-scratchingly stupid elements, Heartland's announcement about its outrageous billboard campaign includes this insane statement:
The people who still believe in man-made global warming are mostly on the radical fringe of society. This is why the most prominent advocates of global warming aren't scientists. They are murderers, tyrants, and madmen.
With a despicable stunt like this, it will be a miracle if Heartland retains financial support from any of the nineteen public companies that its internal documents revealed are fostering the group's work. Even Altria (a.k.a. PhilipMorris) should feel compelled to distance itself from Heartland after this. Who wants to sip Ste. Michelle wine (an Altria brand) knowing that the company funds this kind of extremism?