Mr. Coal

Tue, 2012-03-27 17:16Brendan DeMelle
Brendan DeMelle's picture

Sierra Club Launches "Mr. Coal" Video Campaign to Mock Dirty Coal PR

The Sierra Club launched a funny new ”Mr. Coal“ video campaign this week in its ongoing 'Beyond Coal' effort to shut down coal plants throughout the United States.

The campaign will feature a steady stream of satirical TV commercials mocking the coal industry's incessant and incredulous claims about job creation, “clean coal,” and many other dirty PR tricks pitched by King Coal time and time again.

Feast your eyes on one of the ads below:

The Club has teamed up with Mekanism, a San Francisco, CA-based creative campaign agency, to push out these commercials.

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