This is a guest post by Emily Logan of Care2.
When activists talk about climate change, we often focus on impacts. We show how Superstorm Sandy mangled the Jersey Shore, how the severe California drought reduced reservoirs to puddles, and introduce people to children suffering from asthma. We tell folks that climate change makes all of these impacts more likely, more frequent and more severe.
But for people skeptical of climate change—either of its science or, like the Chris Christies of the world, of the need for humanity to do anything about it—sometimes these stories aren’t enough. When facing the choice of spending our country’s limited resources on drastically reducing our fossil fuel production and fortifying our cities against sea level rise or investing in economic stimulus or tax cuts, it helps to speak the opposition’s language: dollars.
The UK’s largest pension company will call on the government to discuss legislative backing for clean energy investment later this year.