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Wed, 2012-05-09 13:35Brendan DeMelle
Brendan DeMelle's picture

Corporate Exodus From Heartland Institute Continues As USAA and Insurers Bail

In the wake of the outrageous Heartland Institute billboard campaign equating everyone who acknowledges the science of global warming with “murderers, tyrants, and madmen,” many of the group's corporate donors are fleeing away, lest their public reputations get sullied by Heartland's recklessness.  

Today, Forecast The Facts announced that USAA, a Fortune 500 financial services company, has denounced the Heartland Institute and pulled its funding. A USAA spokesperson announced their decision on Facebook, saying, “In light of recent personnel departures at Heartland, we decided to end our support for the organization.” 
 
Earlier the group announced the withdrawal of around two dozen insurance companies, most notably State Farm, who have now ditched Heartland, joining GM, AT&T, Diagio and what's sure to be a continuing list of defections. E&E ($ubscription required) has a great recap of the fallout in the early wake of the billboard disaster, and The Guardian covered the insurance industry exodus today.   
 
Bravo to these companies for dumping Heartland. It is ridiculous to describe everyone from the Pentagon, President Obama, religions leaders and a majority of global citizens as “mostly on the radical fringe of society.” In Heartland’s twisted worldview, we’re all “murderers, tyrants, and madmen.”
 
This type of reckless behavior isn't new at Heartland, in fact it's par for the course for their leadership. The billboard idea illustrates Heartland's core mentality.
 
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