Truthland, a 35-minute compilation of interviews with fracking proponents, is being promoted by the oil and natural gas industry’s PR arm, Energy In Depth, as an answer to the 2010 anti-fracking film Gasland. The advertising campaign for Truthland emphasizes that it documents the concerns of “a Susquehanna County mom, dairy farmer and teacher” who is “the real deal,” as opposed to Josh Fox, the writer and director of Gasland and “a spoiled avant-garde showman from New York City,” in the words of EID's Northeast Marcellus campaign director, Tom Shepstone.
While the new film's protagonist, Shelly DePue, is indeed a farmer from rural Pennsylvania, the notion that Truthland is a depiction of her independently-planned road trip around the United States to “find out just what the truth was” became less and less believable the more we examined it. Rather, the film and its “full-scale website and social media campaign” was planned from start to finish by the natural gas industry. Even its web domain, truthlandmovie.com, was registered by industry giant Chesapeake Energy: