Edelman

Wed, 2014-11-26 11:08Carol Linnitt
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Edelman and TransCanada Part Ways After Leaked Documents Expose Aggressive PR Attack on Energy East Pipeline Opponents

Russ Girling TransCanada

Last week internal documents from Edelman, the world’s largest PR firm, were leaked to Greenpeace, exposing an aggressive strategy to target opponents of TransCanada’s Energy East pipeline.

The release of the documents brought TransCanada under fire for using dirty public relations tricks to manipulate public opinion and divide communities on the issue of the company’s 4,600 km Energy East pipeline that will carry 1.1 million barrels a day of Alberta oilsands crude to one small refinery and to export facilities on the east coast.

Today a press release from Edelman confirms the firm is parting ways with TransCanada after “attention…moved away from the merits of TransCanada’s Energy East Pipeline project.”

According to the release, “Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term,” which completes at the end of December.

The release also states the communications strategy Edelman devised was meant to “drive an active public discussion that gives Canadians reason to affirmatively support the project.”

Sat, 2014-11-22 00:02Brendan DeMelle
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DeSmogCAST 4: TransCanada's PR Scandal, Gas Industry Revolving Door Report, and B.C.'s Election

This week's episode of DeSmogCAST covers the Edelman TransCanada dirty PR campaign, DeSmogBlog's new report on the gas industry revolving door lobbying push for LNG exports, and the outcome of the BC elections.

Hosted by DeSmogBlog contributor Farron Cousins, the DeSmogCAST guests this week are Emma Gilchrist, Brendan DeMelle and Steve Horn. 

Thu, 2014-11-20 15:20Ben Jervey
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Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy

TransCanada

TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.

As first reported by Ricochet, Erin Jacobson, the recent director of communications for the NDP, Canada’s official opposition party, will be helping advise TransCanada on developing the astroturf campaign, bringing her expertise in Canadian public affairs and developing digital political campaigns.

As revealed in documents obtained by Greenpeace (reported Monday on DeSmogBlog), TransCanada hired Edelman, the world’s largest PR company, to create a “grassroots advocacy” campaign to help push the oilsands crude pipeline through the eastern provinces to New Brunswick.

A document prepared by Edelman for TransCanada, titled “Grassroots Advocacy Vision Document,” dated May 15, 2014, lists Jacobson as “Canadian program lead,” and explains that she “will join the Energy East team to provide Canadian-specific advocacy counsel.”

Wed, 2014-11-19 08:00Emma Gilchrist and Carol Linnitt
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Industry-Funded Vivian Krause Uses Classic Dirty PR Tactics to Distract from Canada's Real Energy Debate

Vivian Krause

Vivian Krause has spent years scrutinizing how Canadian environmental groups are funded, claiming she's just asking “fair questions.”

But as the blogger-turned-newspaper-columnist has run rampant with her conspiracy theory that American charitable foundations' support of Canadian environmental groups is nefarious, she has continually avoided seeking a fair answer.

If Krause were seeking a fair answer, she'd quickly learn that both investment dollars and philanthropic dollars cross borders all the time. There isn’t anything special or surprising about environmental groups receiving funding from U.S. foundations that share their goals — especially when the increasingly global nature of environmental challenges, particularly climate change, is taken into consideration.

Despite this common-sense answer, Krause’s strategy has effectively diverted attention away from genuine debate of environmental issues, while simultaneously undermining the important role environmental groups play in Canadian society.

Mon, 2014-11-17 22:10Brendan DeMelle
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Edelman’s TransCanada Astroturf Documents Expose Oil Industry’s Broad Attack on Public Interest

Edelman TransCanada Energy East PR

Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to “win ugly or lose pretty” with an aggressive public relations attack on its opponents.

The Edelman strategy documents and work proposals outline a “grassroots advocacy” campaign plan to build support for TransCanada’s Energy East pipeline as well as to undermine public opposition to oil and pipelines generally.

The documents should cause well-deserved embarrassment for Edelman, the largest PR company in the world, as well as TransCanada. 

But this is not just a temporary black eye for a PR firm and its corporate client. The Edelman documents reveal a broader industry campaign to undermine the public interest and attack the oil industry’s critics across the board. 

Fri, 2013-12-13 12:36Erin Flegg
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Port Metro Vancouver Hires Disgraced Edelman PR Firm, American Lobby Group to Push Coal Exports

Port Metro Vancouver

When it comes to shipping coal, it looks like the Vancouver Port Authority is taking a page out of the U.S. coal lobby's books. In an effort to combat negative public opinion about coal and the proposed expansion of coal exports through Fraser Surrey Docks, the port authority has hired public relations firm Edelman Vancouver to revamp its image.

Edelman is the largest public relations firm in B.C. and the company has a history of both pushing coal exports and disregarding public opinion. Until recently, the firm represented the pro-coal organization Northwest Alliance for Jobs and Exports, one of the largest groups in Washington state pushing for an increase in coal exports.

Edelman was fired by the Northwest Alliance after Lauri Hennessey, Edelman vice-president and spokesperson for the alliance, was recorded at an industry conference disparaging the people of the Pacific Northwest and calling the opposition “wacky” and “weird.” At the same conference, Hennessey acknowledged climate change in her address, but argued that the coal mined in the Powder River Basin in Montana and Wyoming — the source of the coal that would be shipped through Fraser Surrey Docks — wouldn’t have any adverse effects on the climate.

Edelman has now designed an ad campaign called Port Stories on behalf of Port Metro Vancouver. The ads have got it all: hardworking Canadians, poignant family moments and sweeping statements about how the port has shaped Vancouver as a city. There’s only one thing missing: any mention of coal.

Wed, 2013-10-16 17:31Brendan DeMelle
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DeSmog Responds to Misleading Allegations From Edelman and Alliance For Northwest Jobs & Exports

The Alliance for Northwest Jobs & Exports issued a misleading statement to the Seattle Times in response to last week's guest post by contributor Mike Stark: Why Are Coal Industry PR Pros Laughing About Climate Change in Private Talks on Export Terminals?

The Alliance statement accused Mr. Stark of “eavesdropping” on a conversation between an Edelman PR vice president and Arch Coal executives in a hotel lobby. The Edelman/Alliance accusation lacks merit, as we demonstrate below. 

In these audio files, Mr. Stark can be heard introducing himself and asking questions to Alliance spokesperson and Edelman vice president, Lauri Hennessey [mp3].


A short time later, Mr. Stark engages with Arch Coal senior vice president Matthew Ferguson [mp3], immediately prior to the subsequent conversation which he reported on last week at DeSmogBlog.



The audio reveals Mr. Ferguson agreeing to speak with Mr. Stark just prior to turning to speak with Ms. Hennessey.

In sum, both Ms. Hennessey and Mr. Ferguson were well aware that Mr. Stark was a reporter, and neither party did anything to suggest that the conversation Mr. Stark recorded was private, off the record or otherwise secret.

In response to the Alliance's allegations, DeSmogBlog issued the following statement to the Seattle Times and other media outlets that reported on this important story: 

Fri, 2012-06-29 10:45Steve Horn
Steve Horn's picture

New Documentary "Rational Middle": Oil and Gas Advertising in Disguise

The “Rational Middle Energy Series,” directed and produced by Gregory Kallenberg, is hot off the film rolls and has already been screened at an influential venue: the 2012 Aspen Ideas Festival.

Kallenberg also directed and produced the documentary film “Haynesville: A Nation’s Hunt for An Energy Future,” a film about the ongoing shale gas boom in the United States and a counterpart, of sorts, to Josh Fox’s Academy Award-nominated documentary “Gasland.”

Kallenberg, in a press release announcing the film series’ launch, stated,

Through our travels with 'Haynesville,' no matter where we were in the world, we saw a striking commonality from community to community: the need and desire for a balanced discussion about today's energy issues. We realized that more often than not, people wanted to leave behind the noise and extremes to build an energy future that is environmentally sound, economically viable and ensures energy security. The 'Rational Middle' is the starting point for a movement welcoming open discussion where everyone is invited to the table to find solutions to the most important energy challenges.

Taken at face value, the movie’s description sounds fairly innocent.

Yet, the questions to be asked as the film makes the rounds: Who is Gregory Kallenberg? Who is his family? And in general, who are the real characters behind the curtain here?

The answers to these questions say much more about the film than does the description offered in promotional pitches. As it turns out, the public relations firm tasked to do promotional pitches also speaks volumes about the filmmaker's agenda.

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