During the ad, Kermit displayed his innate talent for not blinking which, it has to be said, is due essentially to his congenital lack of eyelids.
But had Kermit blinked, he would have missed the small print at the bottom of the ad which showed that at the time, this "green" vehicle had a fuel consumption slightly worse than the US average.
But that seems to be the rule when it comes to claims of climate-friendliness made by some of the world's biggest brands.
Check the small print, and the responsible green hue soon fades to something resembling bullsh*t-brown (or whatever color denotes hypocrisy). At least that's the conclusion after reading Australian author and researcher Guy Pearse's latest book. Pearse spent close to four years immersing himself in some 3000 TV commercials and viewing about 4000 print and web adverts, all of which make claims of climate friendliness (I disclose here that I had a small paid role as a fact-checker on the book).
After checking the brand's actual contribution to climate change (or their lack of transparency) in more than 700 company reports, Pearse finds in Greenwash: Big Brands and Carbon Scams that the green revolution is being either grossly overblown or faked.
Oil shale, also known as kerogen, should not be confused with shale gas or shale oil, two fossil fuels best known from Josh Fox's "Gasland." As explained in a report by the Checks and Balances Project,
Oil shale itself is a misnomer. It is actually rock containing an organic substance called kerogen. The rocks haven’t been in the ground for enough time or under enough pressure to become oil. Oil companies need to recreate geological forces to produce any energy from it. Ideas for developing oil shale have included baking acres of land at 700 degrees for three to four years and even detonating an atomic bomb underground.
The really "insane" part of the equation: oil shale production, which has yet to begin, would be ecologically destructive to the extreme.
Adding insult to injury, in the 100 years of attempted commercial production of oil shale, the fossil fuel industry has yet to seal the deal, motivating an April 2012 report by Checks and Balances titled "A Century of Failure."
Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.