Echo Chamber: Morano's Distortions Have Staying Power

Thu, 2008-01-24 08:31Richard Littlemore
Richard Littlemore's picture

Echo Chamber: Morano's Distortions Have Staying Power

Dismissing the risks of global warming as “baseless and undisguised propaganda,” a John Birch Society blogger has pronounced that evidence for climate change is “shoddy,” and that, on the basis of Bjorn Lomborg's (thoroughly discredited) analysis, “a little warming wouldn't be such a bad thing after all.”

None of this is news. At least, none is “new.” The logic for this attack on conservation legislation traces back to the work of Swiftboater Marc Morano, whose flagrant distortions get such good reviews on the Senate Committee on Environment and Public Works minority weblog.

This is classic “Echo Chamber” PR: you start with a lie; you pass the lie around; and after you repeat it enough times, it starts to sound like the truth.

In this case, it's hard to know whether the guileless John Bircher is even to blame - hard to know whether she has been sucked in by Morano's sleazy tactics or whether she is consciously part of the campaign to confuse. But there's no question that Morano and his boss, the Senator for Oil and Gas James Inhofe, are in this - consciously - up to their slippery chins. At the risk of sounding like someone who actually believes in government: there oughta be a law.

Comments

Mr. Morano has been commenting recently on the NYTimes blog Dot Earth, and I’ve left multiple comments there asking him where he got his education in journalism (he had an earlier stint as Staff Writer at cnsnews.com) - to no avail. Also sent him an email, which also garnered no response.

Do you know - or can you find out - what journalism training he had? His reluctance to reply leads me to suspect that he and ‘Jeff Gannon’ had the same (weekend; http://mediamatters.org/items/200502120002 ) journalism alma mater, but I’d really like to know for sure.

Search for morano in the search box here, upper left; there are quite a few articles that mention Morano.

Also, a search at Rabett Run also produces a number of posts:
http://rabett.blogspot.com/search?q=morano

Including this link to sourcewatch which talks about Morano’s media experience: http://www.sourcewatch.org/index.php?title=Marc_Morano

Littlemore’s complaint:

“This is classic “Echo Chamber” PR: you start with a lie; you pass the lie around; and after you repeat it enough times, it starts to sound like the truth.”

Littlemore’s boss, James Hoggan’s, advice:

“So, when communicating new information: repeat, repeat, repeat […] Your “new” truth may also require many repetitions.” http://www.hoggan.com/prtips.php?id=189

Hilarious! You just can’t make this stuff up.

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