
Todd Carmichael is a 44-year-old entrepreneur and adventurer from Philadelphia, Pennsylvania.
A passionate crusader for social and ecological causes, Carmichael has a decade-long history of undertaking self-supported treks into challenging environments. His expeditions have taken him to locations are varied as Namibia—where he completed three separate 160-mile-plus endurance desert marches—to Zambia, to the Democratic Republic of the Congo. In keeping with his unwavering ethic of low-carbon, self-sufficient travel, Carmichael only brings what he can carry on his back, or, in the case of Antarctica, pull behind him on a sled.
Carmichael's November 2008 trip to the South Pole will be his third foray onto the ice. In 2004, he walked 100 miles to the pole. Last winter, unforgiving weather forced him to abandon his second Antarctic expedition. He is currently training for his upcoming quest to trek, solo and unsupported, from the ice edge to the pole; if successful, he will become the first American to do so. Along the way, Carmichael will work to raise awareness of the solutions to global warming.
Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.
Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.
Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.
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The good news is that solutions to global warming exist, check out Ross Gelbspan’s Green Sheet and his vision for a pathway to climate peace. Or, check out the latest below: