FACES: Coal Industry Buying "Friends" Off the Shelf

Fri, 2009-08-28 10:10Richard Littlemore
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FACES: Coal Industry Buying "Friends" Off the Shelf

JW Randolph at Grist has discovered that the coal industry has, quite literally, bought friends off the shelf in the FACES of Coal campaign facilitated by the D.C. PR firm Adfero. The photos on the FACES website were all sourced from iStockPhoto, which, as the name implies, is the place where lazy/busy/rich people go for photos when, for example, they don’t have any friends of their own.

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Every good magician knows that the key to success is misdirecting the audience. You have to draw everyone’s attention away from your ultimate goal in order to perform the trick. Politics is no different, and one of the greatest misdirections in recent memory has been pulled off by the fossil fuel industry.

While most of the environmental movement was (rightfully) focusing attention on stopping the Keystone XL tar sands export pipeline from crossing over one of the most vital aquifers in the U.S., the dirty energy industry was quietly building a network of...

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