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Clearing the PR Pollution that Clouds Climate Science

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Former tobacco spin-doctor plays cruel climate change hoax

Speaking of fake videos created by ExxonMobil-friendly spin doctors, according to Free Press and the Center for Media and Democracy, in June 2006 , the broadcast PR firm Medialink Worldwide put out a video news release (VNR) titled, "Global Warming and Hurricanes: All Hot Air?" Apparently, the segment was aired over WTOK in Mississippi. The firm identified "TCS Daily Science Roundtable" as the client behind the segment. But Medialink didn't disclose that TCS Daily is a website published by Tech Central Station. As PR Watch-er John Stauber reports, ExxonMobil gave the Tech Central Science Foundation $95,000 in 2003, for "climate change support.

Tech Central Station is a climate change denial organ, owned and operated by DCI Group, a Washintgon PR/lobby company. You may remember DCI was recently ousted by the Wall Street Journal as the producers of an Al Gore spoof video posted on YouTube under the guise of an young amatuer video producer. Oh, and would it surprise you if I told you that the current CEO of the DCI Group, Doug Goodyear , was also heavily involved as a PR consultant in RJ Reynold's efforts to manufacture a grassroots campaign against tougher tobacco laws.

If anyone is wondering what a Video News Release is, here is the VNR and here is what it looks like when media pick it up and use it.

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#113263
Hippocrates. +0; Sun, 2007-08-19 00:28; ford harley
Hippocrates (not verified)

interesting

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Kharilaos. +0; Thu, 2007-09-13 22:19; cadillac vacuum diagram
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Cool.

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Vasilios. +0; Tue, 2007-09-18 00:01; volvo diesel auto
Vasilios (not verified)

Cool.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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