Here's a weird piece that suggests wild-eyed environmentalists are lying in wait to do violence to Dr. Richard Lindzen, one of the few climate change denying scientists who has a shred of credibility in the science community.

In this fictional letter to Lindzen, the imaginary author claims that there is a worldwide conspiracy to silence any scientist who would challenge the climate change consensus. The letter paints a picture of scientists as sheep (and not very smart sheep, at that), who read tea leaves in order to find out what kind of grant applications to submit.

You know you're winning the PR battle when your adversary switches from attacking the message to attacking the messenger. Here's an example that also includes the common spin tactic of cherypicking: removing information from its context in an attempt to mislead. 

In a recent USA Today opinion piece, Peter Schweizer, (a "Senior Fellow" at the oil money-laden Hoover Institute) tries to undermine Al Gore's efforts to enhance public education on climate change. Specifically, Schweizer pattacks Gore's personal committment to the reduction of green house gas - fair game as long as the accusation is accurate.

But Gore staff members criticize Schweizer's claims as either misleading or outright falsehoods.

For example: