Governator says global-warming fight must become “hip and sexy” to succeed

Thu, 2007-04-12 09:47Bill Miller
Bill Miller's picture

Governator says global-warming fight must become “hip and sexy” to succeed

Addressing a largely student audience at Georgetown University in Washington, D.C., the Republican governor said he was optimistic attitudes to the environment were changing, but campaigners on climate change still need to shake their image as “tree-huggers” and “fanatics.”

“Successful movements aren't built on guilt, they are built on passion,” he said.

He believes the environmental movement is approaching a “tipping point” where it will enter the mainstream, galvanizing business and individuals. Many see California as leader in tackling climate change in the US. The state - the sixth largest economy in the world - signed a law last year to cut greenhouse gas emissions by 25% by 2020.

And while Schwarzenegger cannot stand for president in 2008 because he is not US-born, he has said he wants his views on climate change to play into the race.

Check out our friends over at Ecorazzi for all that is hip and sexy about being green.  


Our Governor (I’m in California), deserves huge kudos for all he has done to promote alternative energy and other pro-green approaches, but he’s a bit behind the times in saying green must *become* sexy. It already is. Seems to me like eco-chic became prevalent in 2006 and now I’m even a bit worried that it has become so popular, it might peak and recede like so many other fads. What do you think?

You may be right though, for government and people environmetal issues have always been popular when times are good and rather ignored when people on short on jobs or when the government is facing a recession in the economy.

Lets hope it it has a bit more staying power.


This is a guest post by Zach Roberts.

As a documentary producer, I watch more than my fair share of environmental protest documentaries — probably about 20 a year. And almost all of them have the same, vague message: we need to do something!

Their scenes re-play like a bad video montage in my mind: earnest young people speaking at podiums, boring climatologists rambling on about the coming end of the world, forest fires, melting ice shelves, you know how it goes. In the lefty journalism world, we call this “preaching to the choir.”

Then there's Disruption,...

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