IKEA Touts Its Green Ways

Dabbler.ca writes about a new Canadian IKEA website, TheIKEAWay.ca. It's a website espousing and discussing about IKEA's environmental and CSR practices. From the site:

The IKEA Way is our promise. We promise that we're working towards having an overall positive impact on people and the environment. In other words, we're going to be nice to people and nice to the planet. Sounds ambitious for a global company? It shouldn't. We believe it's just part of smart business, but more than that — it's the right thing to do. 

On the face of it, this feels like a bit of greenwashing. However, as Wikipedia points out , the company has a legacy of legitimate socially and environmentally responsible choices. In addition to the items on Wikipedia, Stores in Canada charge for plastic bags, provide shuttle buses to transit hubs and preferred parking spots for customers with hybrid and low emission vehicles. That last one is a bit cheeky, don't you think?