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Clearing the PR Pollution that Clouds Climate Science

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It Takes More than Dead Trees to Make a Credible Newspaper

An article in last week’s British paper, The Telegraph, claimed that the IPCC had made yet another significant mistake – this time overstating the sensitivity of the Amazon rainforest to drought.  It turns out that the article severely misrepresented the state of the science. While that one very dry year did not produce the kind of vegetation changes detectible by satellite imagery, it did, in fact, kill a number of trees, turning the rainforest from a “sink” that absorbed 2 billion tons of CO2, to a “source” of even more CO2 from the resulting number of dead trees. The culpa for an initial post to Desmogblog, taking the IPCC to task, is exclusively mea.  The correct narrative of the rainforest’s vulnerability to severe drought comes courtesy of the scientists at Realclimate.

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#713160
stanmore23. +1; Tue, 2010-03-16 11:39; Dead Trees

How can you expect newspapers to report properly when you, with your views and experience, can produce the (now apparently deleted) blog entry for which you are apologising? Very disappointing - not a big enough apology.

I cannot see anywhere to read other comments so this may already have been covered.

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.



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Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy. The Desmog project is our answer to industry PR spin.

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