It's good that the Yes Men punked Chevron - We Agree!

Tue, 2010-10-19 11:19Richard Littlemore
Richard Littlemore's picture

It's good that the Yes Men punked Chevron - We Agree!

If you missed it, the Yes Men spent the day yesterday rendering (even more) ridiculous a new Chevron ad campaign that purports to show an oil company acting responsibly. There’s a great Fast Company account of how events unfolded here.

I have to say, each time the Yes Men pull one of these counter campaigns, I find myself longing for the content to be true - wishing that an oil company (in this instance) really would own up to its failings and indicate a real willingness to move on. Naive in the extreme, I know, but if the bad guys can live in denial, why can’t I enjoy the occasional delusion?

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If the governments of the world get serious about tackling climate change and adopt aggressive limits on global warming emissions, many fossil fuel companies’ could see their assets become stranded, forcing them to fundamentally change their business models or go out of business altogether.

But there’s another reason why those companies are so desperate to forestall any and all attempts to rein in climate emissions by holding polluters...

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