James Hoggan is the president of the public relations firm James Hoggan & Associates. Over the past two decades, Jim has earned a reputation as one of Canada’s leading public relations professionals. His clients have included A&W Foods, the North West Cruise Ship Association, Vancouver Port Authority, Canadian Tire, Business Objects and Canadian Pacific Rail.
Mr. Hoggan is Chair of the David Suzuki Foundation, an executive member of the Urban Development Institute and Future Generations and a Trustee of the Dalai Lama Centre for Peace and Education. He helped establish the Suzuki Foundation Business Council on Sustainability to encourage collaboration between the environmental and business communities. Jim’s interest in climate change and his commitment to practicing ethical public relations converged recently in the creation of the popular website DeSmogBlog. The blog exists to identify unethical PR tactics and to expose the PR people who are trying to confuse the public about climate change.
James Hoggan has been trained by Al Gore as part of The Climate Project, an initiative designed to educate the public about climate change.
Follow James Hoggan on twitterDemocracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.
Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.
Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.
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