Microsoft's Global Warming Challenge to Gamers

Wed, 2007-06-13 10:03Kevin Grandia
Kevin Grandia's picture

Microsoft's Global Warming Challenge to Gamers

Microsoft announced today a new venture that will take advantage of the massive gaming industry to help raise global warming awareness. Budding game designers will be challenged to develop a video game on the subject and the top 3 will be considered for inclusion on the XBox Live gaming network that reaches about 6 million gamers worldwide.

It will be interesting to see what a global warming game will look like. Will it include holy paladins installing solar panels or shape-shifting druids protesting at G8 Summits? Or will it take a more mundane Second Life tone with players trading in Linden dollars for carbon offsets?

Guess we'll see.  

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Disruption

This is a guest post by Zach Roberts.

As a documentary producer, I watch more than my fair share of environmental protest documentaries — probably about 20 a year. And almost all of them have the same, vague message: we need to do something!

Their scenes re-play like a bad video montage in my mind: earnest young people speaking at podiums, boring climatologists rambling on about the coming end of the world, forest fires, melting ice shelves, you know how it goes. In the lefty journalism world, we call this “preaching to the choir.”

Then there's Disruption,...

read more