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Clearing the PR Pollution that Clouds Climate Science

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New Fraser Institute video both patronizing and wrong

In an embarrassing - and failed - effort to speak the hip language of youth, the Fraser Institute has launched a YouTube video dismissing climate change as a matter of natural variability, saying:

"The climate changes naturally; always has; always will."

Obviously aimed at high school students (sample voiceover: "all because you ride the bus to school every day"), this seems to steal from the tobacco maker’s playbook for selling cigarettes to children.

There are so many offensive and incorrect elements in this two-minute video, it's hard to know where to begin. But how about this: having set up the concern about climate change, the overwrought announcer says, "In medieval times it was 10 degrees warmer than today." This is somewhere between a clumsy misrepresentation of cherry-picked data and a barefaced lie.

For evidence, I recommend the graph on Page 37 of the Fraser Institute's own Independent Summary for Policymakers, which was itself a thinly disguised, corporate-funded attack on the Nobel-prize winning work of the Intergovernmental Panel on Climate change.

The really creepy aspect of the video, however, is the effort to use the kind of language that a bunch of 60-somethings at the Fraser Institute imagine sounds youthful. It's patronizing at the least and in incredibly bad taste at the worst. (Whose idea was it to put the quote, "Get the @#$% outta here!" in the mouth of the only black person featured in the video?)

The Fraser Institute has humiliated itself in the past, taking money from Exxon Mobil and then supporting climate change denial efforts like the Independent Summary. But the organization deserves no credibility whatever - on any issue - if this is representative of the quality of work coming from this particular "think" tank.

PS

If you have a little time, read through the highlighted comments in the Independent Summary. This version is annotated by the good folks - and credible scientists - at RealClimate.org, led on this occasion by University of Chicago computational ocean chemist David Archer. His analysis will give you one more nail that can be used for the coffin holding the Fraser Institute's credibility.

 

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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