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Robinson "acknowledges he has done no direct research into global warming."
Robinson is the founder of a group called the “Oregon Institute of Science and Medicine” (OISM), which markets, among other things, a home-schooling kit for "parents concerned about socialism in the public schools" and books on how to survive nuclear war.
In April 1998, Robinson’s Oregon Institute, along with the Exxon-backed George C. Marshall Institute, released a petition on global warming and the Kyoto Protocol that was so misleading it prompted the National Academy of Science to issue a news release stating that: "The petition project was a deliberate attempt to mislead scientists and to rally them in an attempt to undermine support for the Kyoto Protocol.”
Robinson "acknowledges he has done no direct research into global warming." (source). Robinson is the founder of a group called the “Oregon Institute of Science and Medicine” (OISM), which markets, among other things, a home-schooling kit for "parents concerned about socialism in the public schools" and books on how to survive nuclear war.
In April 1998, Robinson’s Oregon Institute, along with the Exxon-backed George C. Marshall Institute , released a petition on global warming and the Kyoto Protocol that was so misleading it prompted the National Academy of Science to issue a news release stating that: "The petition project was a deliberate attempt to mislead scientists and to rally them in an attempt to undermine support for the Kyoto Protocol.”
The Oregon Petition has been used by climate change deniers as proof that there is no scientific consensus, however they fail to note the controversy surrounding the petition itself. In April 1998, Robinson’s Oregon Institute, along with the Exxon-backed George C. Marshall Institute, co-published the infamous “Oregon Petition” claiming to have collected 17,000 signatories to a document arguing against the realities of global warming.
The petition and the documents included were all made to look like official papers from the prestigious National Academy of Science. They weren’t, and this attempt to mislead has been well-documented.
Along with the petition there was a cover letter from Dr. Fred Seitz a notorious climate change denier (and big tobacco scientist), who over 30 years ago was the president of the National Academy of Science. Also attached to the petition was an apparent “research paper” titled: Environmental Effects of Increased Atmospheric Carbon Dioxide. The paper was made to mimic what a research paper would look like in the National Academy’s prestigious Proceedings of the National Academy journal. The authors of the paper were Robinson, Sallie Baliunas, Willie Soon (both oil-backed scientists) and Robinson’s son Zachary. With the signature of a former NAS president and a research paper that appeared to be published in one of the most prestigious science journals in the world, many scientists were duped into signing a petition based on a false impression.
The petition was so misleading that the National Academy issued a news release stating: "The petition project was a deliberate attempt to mislead scientists and to rally them in an attempt to undermine support for the Kyoto Protocol. The petition was not based on a review of the science of global climate change, nor were its signers experts in the field of climate science."
It’s interesting to note that Fred Sietz, the author of the cover letter is also the former medical advisor to RJ Reynolds medical research program. A 1989 Philip Morris memo stated that Seitz was “quite elderly and not sufficiently rational to offer advice.” However, 9 years later, it seems that he was “sufficiently rational” to lead the charge on Robinson’s Oregon Petition. It also seems that Seitz is still “sufficiently rational” to sit as the Chair of notorious climate change denier, Fred Singer’s, Science and Environmental Policy Project.
According to the May 1998 Associated Press article , the Oregon petition included names that were intentionally placed to prove the invalid methodology with which the names of scientists were collected. The petition included the names of "Drs. 'Frank Burns' 'Honeycutt' and 'Pierce' from the hit-show M*A*S*H and Spice Girls, a.k.a. Geraldine Halliwell, who was on the petition as 'Dr. Geri Halliwel' and again as simply 'Dr. Halliwell.' " Of the fake names, Robinson is quoted as saying: "When we're getting thousands of signatures there's no way of filtering out a fake."
Of his own admission Robinson "acknowledges he has done no direct research into global warming," and an ISI database search of publications confirms that Robinson has never published any research in the area of human-induced climate change.
Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.
Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.
Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.
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