Clearing the PR Pollution that Clouds Climate Science

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The 100 Year Letter Project: Ade Thomas

We asked friends of DeSmogBlog to write a letter to their great, great grandchildren about their vision and hopes for their world in 100 years, in the context of global warming. Here's what managing director Green.TV Ade Thomas said:

Dear Great, Great Grandchild,

First of all, I hope your world is a happy place for you to be able to read this letter in peace. I hope that youre world is still relatively green and that the air that you breathe is clean and the ground that you walk on is rich in wildlife. I hope that there is still ice and snow and cold winters for your nose to go red, and that you can look forward to ice skating on frozen rivers and skiing in the mountains.

I hope you're able to use some fantastic technologies which don't damage the planet and which enable you to make friends around the world and to keep in touch with my other great, great grandchildren.

I hope you can look back on my work and think that I did some good. I hope you can look forward to doing something great yourself - something small that is great or something big that is great: it doesn't matter which.

Love
Ade

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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