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Clearing the PR Pollution that Clouds Climate Science

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The 100 Year Letter Project: David Sassoon

We asked friends of DeSmogBlog to write a letter to their great, great grandchildren about their vision and hopes for their world in 100 years, in the context of global warming. Here's what blogger David Sassoon said:

 

 

Dearest Great, Great Grandchildren

Greetings from Brooklyn, New York just after the turn of the 21st century. It’s December of 2007 to be precise, and we’re suffering through the last year-and-change of the worst presidency in American history. You know the score but in our day, anyway, it’s really hard for people to come out and just say so. (Is public relations still a profession?)

We’re in the final decades of the fossil fuel era and witnessing the last stand of the rich and powerful owners of a dying economic system.  The way I figure it, this is the fourth great transformation in American history, and we’re living through it right now.

First was the American Revolution. Then the Civil War. And after that, the New Deal.  Every 75 or 80 years or so, we seem to come to a crossroads when true democracy asserts itself and we chart a new course. Now is one of those times. The shameless greed and heartlessness that’s afoot is way beyond tolerable and most common, decent folk are ready to fight for a big change.

Me included. I’m helping to make history by working hard and doing what I can to help usher in the clean energy economy that I hope you are now enjoying. That’s what we are calling it anyway – the clean energy economy. I can’t imagine what you call it. I wonder, have you ever had the chance to sit around a campfire? Are there still bloggers? Maybe somebody tried to take ownership of sunshine, G-d forbid?

I wrote you all into my will even though none of you were born yet. I wonder, did the things I left behind manage to reach your hands?  My collection of long-playing records? My portable manual typewriter? My Leicas – those gorgeous still cameras? The portrait that your great, great grandmother, Stephanie, my wife from forever, a fabulous artist, did of me in oil paint? My special recipes for latkes and beef bhoona? You do still have potatoes, don’t you?

All for now. I’ll write again soon. In the meantime, make sure you add unto our good name! And write your own letters to your own great, great grandchildren!

With inexpressible love,
Your double great grandpa, David.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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