By the 1950s, smoking's cause of disease had risen to strong scientific consensus, but Big Tobacco needed an illusion of scientific controversy to keep the public in doubt. As seen in the new film Merchants of Doubt, they developed superb marketing tactics copied by others, including the fossil fuel industry and allies.
The scientific consensus on human causation of climate change is just as strong as that on smoking, so the same tactics are used against it, plus Internet-amplified harassment of...
Naomi Oreskes: the American Denial of Global Warming
Join scientist and renowned historian Naomi Oreskes as she describes her investigation into the reasons for such widespread mistrust and misunderstanding of scientific consensus and probes the history of organized campaigns designed to create public doubt and confusion about science.