Clearing the PR Pollution that Clouds Climate Science

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Oreskes hits back hard

Science History Professor Naomi Oreskes has written a blistering piece inCan we add weasel? the LA Times today. Her motivation is the barrage of criticism she has been taking lately from an op-ed in the Wall Street Journal as well the House Committee on Energy and Commerce.

Normally, we would advise against scientists  responding to this public misinformation because it only adds to the appearance of a debate, which is exactly what the skeptics aim to do. However, Oreskes piece is very well written and clearly reinforces the message that the debate on climate change has been over for a long time.

Oreskes is the author of a 2004 review in Science that looked at 928 climate science papers and found that not one challenged the consensus view on climate change.

The study was a very clear and concise means of highlighting the overwhelming consensus on the scientific evidence pointing to human-induced global warming. Of course, the climate change skeptics have been in hyper-spin mode over this one ever since.


Dr. Oreskes doesn't defend her paper in the LA Times article as much as she delivers some knock-out punches to those scientsists who just can't accept the realities of global warming. To quote:

"To be sure, there are a handful of scientists, including MIT professor Richard Lindzen... who disagree with the rest of the scientific community. To a historian of science like me, this is not surprising. In any scientific community, there are always some individuals who refuse to accept new ideas and evidence."

"Those few who refuse to accept it are not ignorant, but they are stubborn. They are not unintelligent, but they are stuck on details that cloud the larger issue. Scientific communities include tortoises and hares, mavericks and mules."

Could we add sly foxes and the odd weasel to this category?

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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