Clearing the PR Pollution that Clouds Climate Science

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Paying Our Way in the Climate Debate

One of my favourite shameless climate-change deniers, Amy Ridenour, did us the favour yesterday of linking to a DeSmogBlog post on her husband, David, who got all righteous recently, arguing, in Amy's words, "that dissenters have not always been properly appreciated by the advocates of orthodoxy."

Typically, as between Amy and I, we agree on broad principles but wind up in sticky disputes over the specifics. She's arguing that the most accomplished scientists in the world represent "orthodoxy" because they agree overwhelmingly that humans are causing climate change. I'd be inclined to argue that ExxonMobil and other funders of Amy's National Center for Public Policy Research are more representative of the kind of self-interested defenders of the status quo who, in the past, have tried to slap down heretics like Copernicus and Giordano Bruno.

On one question, though, I have no hesitation in agreeing with the adoring "Mrs." Ridenour: husband David looks handsome indeed in the photo that we used (without her permission). It is, therefore, my pleasure to pay her suggested fee - 20 times over - for rights to the photo in question. I have, however, taken the liberty of writing in a beneficiary - assuming that we may have disagreed, again, on which charity was deserving of a donation in my name.

The cheque, as they say, is in the mail.

What's next?

Rosanna Newton

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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