Newsweek Chronicles the Long, Relentless History of Climate Denialists
Read more: Newsweek Chronicles the Long, Relentless History of Climate Denialists
CBC's news magazine show the fifth estate slammed Dr. S. Fred Singer and company out of the park last evening with the " Denial Machine" , a 40-minute documentary that gave context to the current climate change debate. Two items have come up in the DeSmogBlog recently that deserve further analysis. The first is the conversion of Republican pollster and strategist Frank Luntz who, until very recently, has been directing governments in the U.S. and Canada on how to communicate about climate change. For example, in a 2002 strategy memo to the Republican Party, Luntz wrote:
The Scientific Debate Remains Open. Voters believe that there is no consensus about global warming within the scientific community. Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to make the lack of scientific certainty a primary issue in the debate, and defer to scientists and other experts in the field.
To give Luntz the benefit of the doubt, maybe he really believed in 2002 that the debate over climate change science was legitimate and not the result of a concerted energy-industry campaign to confuse the public. He says now that he believes the advice was fair when he gave it and we would like to take him at his word.
That being the case, however, you would have expected that his recent conversion from "climate change skepticism" would have come with an apology, or perhaps a messaging update. Instead, when asked about the continuing Republican denial of the science, Luntz said:
That's up to the [them]. I'm not the administration. What they want to do is their business. And it's nothing to do with what I write. And it's nothing to do with what I believe.
The language is a powerful tool and Frank Luntz has a real gift in wielding that tool. With such a gift should come some sense of responsibility. Instead, Luntz offers a total abdication: "What they want to do is their business."
Given the degree to which Luntz's advice has defined the Bush administration's position on climate change science, that response is analagous to saying, 'I just sold them the guns, officer. I had no idea what they planned to do with them.' Not good enough.
Frank Luntz, the Washington-based public relations consultant who counseled
President Bush to "keep the public confused" about climate science, has told the BBC he now accepts the reality of global warming. Unfortunately, Luntz does not accept responsibility for the impact of his own actions. Asked about the fact that Bush is still following his advice, Luntz responded: "That's up to the administration. I'm not the administration. What they want to do is their business. It has nothing to do with what I write. It has nothing to do with what I believe." Sounds like an eery echo of the infamous "Nuremberg Defense."
Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.
There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.