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Clearing the PR Pollution that Clouds Climate Science

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Poll: 72% believe life on earth to end as we know it

Nearly three quarters of B.C. residents believe life on earth as we know it will end in two to three generations unless severe and immediate action is taken against global warming, results of a Vancouver Sun poll suggest.

The poll, taken Nov. 10-16 by Ipsos Reid, came as world leaders met in Nairobi to discuss climate change and what could and should be done to arrest it. The figures exceed national poll results recorded by Ipsos Reid in September, which showed 63 per cent Canadians felt the same way when asked a similarly worded question. Respondents rated themselves above average when assessing their personal environmental performance, but fewer than 10 per cent said they were doing everything possible to reduce their environmental impact..

Forty-eight per cent said they would be willing to pay more for gasoline. Of those, 46 per cent said they would pay up to 10 cents more while 23 per cent said they would pay between 50 per cent and 100 per cent more. In addition, 72 per cent agreed that individual households should have a water meter so everyone pays for the water we consume.

The poll sampled 300 B.C. residents and is considered accurate 19 times out of 20 to within plus or minus 5.6 per cent. Pollster Kyle Brand said results provide “a good snapshot” of the province on environmental action.

In particular, 72 per cent of respondents agreed they were “desperately concerned” over climate change and “drastic action” is required right now to save mankind. Braid said the heightened awareness of environmental issues may be the result of increased media coverage of the topic, particularly as Canada has faced harsh criticism at the United Nations conference for failing to meet its Kyoto targets.

Braid said 2006 marks the first time in 16 years that Canadians have put environmental concerns ahead of worries about health care, education and the economy. The last time the environment topped our national concerns was in July, 1990 -- not long after scientists began sounding the warning bell on global warming. A period of recession, however, soon put an end to our green efforts, Braid said, and replaced with worries over taxes and the economy.

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.



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Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy. The Desmog project is our answer to industry PR spin.

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