Microsoft announced today  a new venture that will take advantage of the massive gaming industry to help raise global warming awareness. Budding game designers will be challenged to develop a video game on the subject and the top 3 will be considered for inclusion on the XBox Live gaming network that reaches about 6 million gamers worldwide.
It will be interesting to see what a global warming game will look like. Will it include holy paladins  installing solar panels or shape-shifting druids  protesting at G8 Summits? Or will it take a more mundane Second Life tone with players trading in Linden dollars  for carbon offsets?
Guess we'll see.